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    Pinterest SEO: How To Write A Perfect Pin Description

    October 17, 2020 · Uncategorized · 0

    Let’s kick this post off with the ugly truth – if your pin descriptions are not optimized, no one will find your beautiful pins. This my friend, is a tragedy! When written correctly, pin descriptions can help your pins show up in Pinterest search results and the home feed, ultimately leading to more engagement with your pins and more visitors to your website. In this post you will learn exactly what you need to do to craft pin descriptions for your pins that will get more eyes on your content and more traffic to your site! 

    Why Are Pin Descriptions So Important? 

    When you think of Pinterest, you’re probably thinking of a bunch of pretty pin graphics that give you the answers to all of life’s problems. This is 100% true, but in order for Pinterest to show a user what they’re searching for, they have to know what the pin is about.

    Contrary to popular belief, Pinterest is not a form of social media, it’s actually a visual search engine – more similar to Google than it is to Facebook or Instagram. That means search engine optimization (aka the strategic use of keywords) is key to your success on the platform.

    Pinterest figures out what a pin is about through keywords, which are primarily housed in – you guessed it – your pin descriptions! (as well as a few other places but we’ll get to that later). With a good pin description, your pins have the potential to bring traffic to your site for months and sometimes years! 

    Elements of a Great Pin Description 

    When writing your pin descriptions they should include the following elements to help you show up in search and entice the pinner to click through to your website.

    1. Relevant Keywords  
    2. Full-Length Sentences
    3. Call To Action 
    4. Important Details

    Including Relevant Keywords  

    If you missed it earlier – Pinterest is a visual search engine! This is often a huge “ah ha!” moment for people so if this is you right now, you’re not alone. If you’ve been thinking of Pinterest as another form of social media, making the mind shift to thinking of Pinterest as a search engine is going to change your world!

    The key to a great Pinterest keyword or keyword phrase, is getting into the mind of your ideal client or customer and figuring out exactly what they might type into the search bar. The more keywords you add into your pin descriptions, the higher your chance is of getting shown to your ideal client in the search results and on the home feed. 

    That being said, it’s important that your keywords are relevant to the content you’re pinning. If Pinterest finds that your pin is linking to completely irrelevant content, it can be seen as spammy and Pinterest may not circulate your pin to very many people. Yes, Pinterest can and will make this link between your content and the pin. The more confidence you give Pinterest that your pin and your content relate, the larger your reach on the platform will be.

    Using Conversational Sentences

    After reading about keywords you may be tempted to just list out all the keywords you want to rank for in your pin description and call it a day. This is a very bad idea. Keyword stuffing is considered spammy behavior on Pinterest. It might even get your account suspended!

    The best way to fit the keywords you want to rank for in your description is to use them naturally in conversational full-length sentences. Remember, people are actually reading your pin description to see if it’s worth their time to click over to your website. Be as descriptive, enticing, and clear as possible. Make sure the pinner clearly understands how they will benefit if they click through the pin to your website. A confused pinner most likely won’t convert.

    Add a Call-To-Action 

    Adding a call-to-action in your pin description helps encourage people to click through the pin to your site. Sometimes people just need to be told what to do and like magic… they’ll do it. According to a study done by Pinterest of 21,000 pins in 2018 – Using clear, actionable wording and a strong call to action increased email signups 70% and online sales by 6%.

    Adding a call-to-action doesn’t have to be complicated. It can be as simple as saying “read the full blog post to learn more” or “head over to the shop and check it out.” You can also add a call to action on the actual pin itself if you choose to use text overlay on your pin design. 

    A Couple More Important Details

    When conducting the study mentioned earlier in this post, Pinterest found a couple of super cool discoveries to help you convert pinner’s using your pin description.

    If your using Pinterest to grow your email list, you’re gonna want to take note of this one. In Pinterest’s 2018 study, they found that including your business name in the first sentence of the pin description leads to a 54% higher conversion rate for email signups. I mean come on, that’s straight-up wizardry! To double up on those amazing results, doing this will also help increase brand awareness on the platform.

    This next one is for e-commerce and product sellers. If you want to sell more products, do this. Pinterest found that adding a price to pin descriptions increased sales by 28%. You can activate rich pins on your account and the price of your products will show up automatically on your pin. Activating rich pins will also help you increase domain authority on Pinterest and give Pinterest more confidence when distributing your content to its users.

    The Big Picture 

    If you lost focus and scrolled all the way down here [I’m totally guilty of this] here are your main takeaways: use strong keywords, complete sentences, and call-to-actions in your pin descriptions.

    This will not only help the pinner understand what your pin is about but it will also let Pinterest know what your pin is about and increase the probability of you showing up in search. The more you show up in search the higher the chance your target audience will find you and convert into loyal fans and paying customers.

    If you liked this post and want to learn more tips and tricks on how to optimize your Pinterest account to get free traffic, leads, and sales to your business – be sure to grab the free Pinterest Quick Start Guide above before you go!

    Hi, I’m Shaina

    The Pinterest manager and strategist here at The Pin Perspective. I help online entrepreneurs scale their business using Pinterest to gain more traffic + leads and consistently make more sales.

    Previous Post: « How to Create a Viral Pin on Pinterest
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    Hi, I’m Shaina

    A Pinterest manager and strategist helping online entrepreneurs get quality traffic, leads, and sales
    using Pinterest!

    Recent Posts

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    @thepinperspective
    Pinterest didn’t think there was enough chaos in Pinterest didn’t think there was enough chaos in 2020 so they decided to add a huge algorithm update to really keep us on our toes! It’s been a few months now and although we’re still trying to work out the kinks, there’s one thing that’s clear - we need to diversify the use of pin formats moving into 2021. 

In the photos above I broke down what each type of pin is and when you should use them, but I wanted to give you a little more explanation as to WHY you should consider using each of these pin formats and the benefits it can have on your account! 

📌 Static Pins - These are the easiest pins to create, which helps us stay consistent on the platform. Pinterest loves consistency and will reward you for it! 

📌 Video Pins - Video pins are killing it on Pinterest right now with 3x more views this year than last and are expected to continue to be successful moving into 2021. They tend to catch people's attention, which in turn improves visibility and engagement. There’s a huge opportunity for growth here! If you don’t use video in your content, try adding animation to your static pins to turn them into video pins! This is superrrr easy to do in canva! 

📌 Story Pins - Story pins are still in their beta phase and aren't available to everyone, or in every country, yet but if you do have access to them, you should definitely consider trying them out! These pins currently don’t have the ability to link to an external website but they are great for brand awareness and increasing overall engagement on your account. Because this is a new feature, Pinterest is pushing them out to users like wildfire and they’re getting a crazy amount of engagement. Take advantage of this! 

If you live in the US and want to try out story pins, DM me and I’ll show you how to request access! 🤗 Be on the lookout Canada, they’re coming to you next! 

📌 Carousel Pins - Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. This is a big win for product sellers because it enables you to display a collection of products or different views and colors of the same product.

Which pin are you most interested in trying out? ⬇️
    In this day and age instant gratification is basic In this day and age instant gratification is basically ingrained in our DNA 🧬 We want what we want when we want it right? The problem is, sometimes the instant gratification mentality gets in the way of our long term success. 👎🏻

When I first got started using Pinterest it was actually for a lifestyle and food blog. In my mind... I write a blog post, I put it on Pinterest, and I should instantly have hundreds of people flocking to my website to read it! In reality, that’s just not how it works and I was definitely a little disappointed... but hey you don’t know what you don’t know right? 

I decided not to give up and found out later, the results were well worth the wait. ✨

It’s not uncommon for people to come to me with the concern of low engagement in the first month of using Pinterest for their business. Pinterest is capable of driving tons of traffic to your website and funneling leads into your business - nearly on autopilot - but what a lot of people don’t realize is success won’t happen overnight. It actually takes 3 - 6 months to start seeing real results on Pinterest when you first get started using the platform. 

When done right, and given a sufficient amount of time, Pinterest can really bring home the bacon 🥓. Don’t let the 3 to 6 months waiting period deter you from the platform. Good things take time. Pinterest is definitely one of those good things with long lasting results! 

What’s your number one question when it comes to using Pinterest for your business? ⬇️
    There’s only two months left in the year! Let’ There’s only two months left in the year! Let’s make the rest of 2020 count! 

Did you know only 8% of people actually stick to the resolutions they make at the beginning of the year? Personally, I think a lot of people (myself included) give up because of overwhelm. We set huge goals for ourselves without breaking them down into actionable manageable steps and our brains say… NOPE 🤯.  

This year I decided to change things up. I started setting small monthly goals for myself and I’ve accomplished so much more than I ever thought possible. If you’re feeling overwhelmed headed into the last couple months of the year, this might help you as well! Choose a few attainable small goals, focus on one thing at a time, and take each project on step by step. 

For the last two months of the year, I’ve decided to dive into the backend of my business and head into 2021 with a bang! 

I’ll be focusing on 2 things: 

1.  My client experience - because although it’s already pretty great 💁🏻‍♀️ there’s always room for improvement and my clients deserve the absolute best! I’m talking the Pinterest management equivalent to a stay at a luxury beach front resort. mmhmm fancy! 

2. Project management organization - So I can work more efficiently and get more done in my day to day life. The more efficient I can be, the more clients I can take on, and the more impact I will have helping all you badass biz owners up level your business with Pinterest! 💃

Between client work, these two projects, AND the holidays I think I’ll be kept verrry busy but I’m so so excited to take on the work, step by step, and knock out these goals before 2020 is over! 

What do you want to accomplish in the 2020 home stretch? I’d love to hear about it! Comment below ⬇️
    Before we get the ball rolling I want to debunk on Before we get the ball rolling I want to debunk one of the biggest Pinterest myths of all time: "Pinterest is just a place where women go to find recipes, home decor, and fashion." This is just simply not true. 

For the past 10 years, I’ve been using Pinterest to plan out my entire life and there are over 400 million people on Pinterest doing the same thing - searching for all sorts of things from parenting, to online business, to fitness, to finances, to you name it. If you dream it up, it’s probably on Pinterest.

So let's get to what really matters, is Pinterest right for your business? Here's a few things you can do to find out.

📌 Do a simple search. Think about what you do, what you sell, what you blog about and type those keywords into the search bar on Pinterest. Do you see similar topics or products to what you do or sell in the results? If you find pins, boards, and other profiles similar to your business - there is a market for you on Pinterest.

📌 Ask your audience. Email your list, post in a Facebook group, do an Instagram poll. Do they use Pinterest? If your current audience is on Pinterest, odds are a lot more people just like them are using Pinterest as well. 

📌 If you have a website, check out your Google analytics. Go to Acquisition ⇒ All Traffic ⇒ Source/Medium ⇒ Enter "Pinterest" in the search bar. Are you already getting traffic from Pinterest to your website? Oooo girl, there's so much potential there! That means your audience is saving your content onto Pinterest themselves.

Side note: Did you know you can also use Pinterest to drive traffic to your Instagram, Youtube, Facebook and Etsy shops? If you don't have a website, it doesn't mean that Pinterest Isn't for you.

👍🏻 If you answered yes to even just one of these questions, it’s definitely worth considering investing some of your time into Pinterest marketing! 

👎🏻 If you answered NO to ALL 3 questions. Pinterest marketing is not for you. It would be a smart move to invest your time elsewhere. 

So, What do you think? Is Pinterest right for your business? I'd love to hear your thoughts ⬇️
    This picture was taken after a perfect day at the This picture was taken after a perfect day at the Los Angeles Flower Market 🌻 (aka my happy place) That day I brought home the cutest little pink succulent. I have to say, I regret now not taking a picture of the pretty little plant when I got it, cause well, today it’s rather grim. You see… I killed it. Killed it dead (oops!) 

Wondering how on earth I killed what is considered an unkillable plant? Because I treated it like all my other plants. It’s a plant right? Plants need water but succulents are different, if they get too much water, it will drown and result in a very very dead plant… 

Same goes for social platforms. If you’re using the same strategies and techniques you learned for Instagram or Facebook on Pinterest, it's not going to work for you. Why? Because Pinterest is different. People don’t behave in the same way on Pinterest as they do on other platforms. 

Instagram and Facebook are places for you to nurture your audience, Pinterest is a place for people to discover you. It’s the very tip top of the funnel. So if you want to be successful on Pinterest, you have to create a strategy that’s Pinterest specific.

This includes the strategies used to get people off of Pinterest and onto your content, as well as the strategies used behind the content itself to convert those people into clients or customers. 

If you’re reading this thinking, oh shit, I think I totally killed Pinterest like you killed your beloved succulent, I assure you, you’re not alone. The best part, it’s totally revivable! So if you’ve taken a shot at Pinterest in the past, I encourage you to get back out there and try again! 

It will be different this time. This time you have me on your side already cheering you on and ready to help you along the way! 💕

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