If you use or have been looking into Pinterest marketing for your business you’ve likely come across people talking about Tailwind. Tailwind is a Pinterest approved scheduler that allows you to plan and schedule out your content weeks and months in advance. Without Tailwind, I honestly don’t know if I would be able to run my Pinterest management business. Tailwind saves so much time! But beyond the value of this app saving us time, it also has a few other beneficial Pinterest marketing features up its sleeve, one of which is called Tailwind Communities (formally known as Tailwind Tribes).
Curious about using Tailwind communities to grow your Pinterest account? After reading this post you will know exactly what Tailwind Communities are and how to use them to increase your reach and get your content seen by more people on Pinterest. Let’s dive in!
What Are Tailwind Communities & Why They’re Important
Tailwind Communities (formally known as Tailwind Tribes) are places where groups of like-minded business owners and bloggers connect to share each other pins on a common topic.
By using the Tailwind communities feature, your pins have the opportunity to be shown to a new set of targeted eyes. Remember everyone in the Tailwind community is teaching on a similar topic and targeting similar audiences to yours – so when they repin your pin to their account, your content will have the opportunity to reach a new set of people that are likely to be a great fit for your products or services. It’s basically free advertisement!
Tips For Using Tailwind Communities
1. How To Find The Right Communities To Join
Not all tailwind communities are created equal. You’ll see the most success with tribes that are not broad topic catch-all communities. It’s important to join communities that are relevant to the information or products you’re trying to promote.
- To find tribes that are relevant to your business or blog, navigate to the Tailwind Communities tab on your Tailwind dashboard.
- Once inside the Tailwind Communities tab, you’ll find a search bar. To find relevant communities, type in keywords that relate to your business or blog. For example if I’m a food blogger, I might type in “recipes” into the search bar.
- Some communities you can join right away, but some you need to request to join.
- You can join up to 5 communities on both paid and free plans. If you want more, you can pay to use additional communities.
2. How To Add Your Pins To A Tailwind Community
When adding pins to Tailwind Communities, it’s important to first read over the rules. Each community will have different rules you need to follow to remain a member of the community. Typically these rules will cover how many pins you need to reshare per pin you share to the community, what kind of pins are allowed in the community, what topics are allowed to be shared in the community, etc. If you don’t follow the rules, the community owner can actually kick you out of the tribe (yikes!).
- There are two different ways to add pins to a Tailwind community, The first is to add it to a community at the same time you schedule a pin. The pin will get added to the community when it is published to your Pinterest account.
The second is to go into your published pins tab and add them to communities after the fact.
- It’s important not to add all your pins at once to any given community because this looks super spammy. Some communities have set rules about how many pins you may add to the community at once.
- It’s also important to remember which pins you’ve already added to the community. If you add the pin twice to any given community in a short chunk of time, this can also look spammy and other members may stop pinning your content or worse… the admin kicks your out of the community. If you’re having trouble remembering what pins you’ve added to your communities you can go to each individual community and click “your pins” to see what you’ve published there.
3. How To Measure Your Success And Evaluate Your Strategy
You can join and leave Tailwind Communities as you wish, so it’s important to keep track of which ones are working for you and which ones aren’t. To evaluate the success of your tailwind communities you can:
- Use Tailwind Communities analytics to see how many people have repinned your content and the approximate reach you’ve gotten from those repins. If it’s been a month or two and you’re not seeing much engagement with your pins within a given community, leave the community and try out a new one.
- You can also use Google Analytics to see if the repins of your pins shared from communities are actually driving traffic of their own to your website. To do this go to Google analytics → Acquisition → campaigns → all campaigns → tailwind_tribes. The default setting is to show you the data from the last 7 days. If you would like to see your tailwind community traffic for the last month, click on the date in the upper right-hand corner and change the “date range’ from “custom” to “last 30 days.”
The Big Picture
Tailwind Communities have a ton of potential to get your content in front of more people on Pinterest and drive more targeted traffic to your website. If you’re curious about using Tailwind communities for your business, click through this link to get a $15 credit if you decide you want to upgrade your account once your free trial runs out. I can’t wait for you to get started using Tailwind Communities for your business! If you’re just getting started using Pinterest be sure to download your free Pinterest Start-up Guide For Business below. This guide will help you set up and optimize your Pinterest account to get you in front of your target audience and drive more traffic to your content from Pinterest.