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    How To Grow Your Pinterest Using Tailwind Communities

    February 4, 2021 · Uncategorized · 0

     If you use or have been looking into Pinterest marketing for your business you’ve likely come across people talking about Tailwind. Tailwind is a Pinterest approved scheduler that allows you to plan and schedule out your content weeks and months in advance. Without Tailwind, I honestly don’t know if I would be able to run my Pinterest management business. Tailwind saves so much time! But beyond the value of this app saving us time, it also has a few other beneficial Pinterest marketing features up its sleeve, one of which is called Tailwind Communities (formally known as Tailwind Tribes). 

    Curious about using Tailwind communities to grow your Pinterest account? After reading this post you will know exactly what Tailwind Communities are and how to use them to increase your reach and get your content seen by more people on Pinterest. Let’s dive in! 

    What Are Tailwind Communities & Why They’re Important

    Tailwind Communities (formally known as Tailwind Tribes) are places where groups of like-minded business owners and bloggers connect to share each other pins on a common topic. 

    By using the Tailwind communities feature, your pins have the opportunity to be shown to a new set of targeted eyes. Remember everyone in the Tailwind community is teaching on a similar topic and targeting similar audiences to yours – so when they repin your pin to their account, your content will have the opportunity to reach a new set of people that are likely to be a great fit for your products or services. It’s basically free advertisement! 

    Tips For Using Tailwind Communities 

    1. How To Find The Right Communities To Join 

    Not all tailwind communities are created equal. You’ll see the most success with tribes that are not broad topic catch-all communities. It’s important to join communities that are relevant to the information or products you’re trying to promote. 

    • To find tribes that are relevant to your business or blog, navigate to the Tailwind Communities tab on your Tailwind dashboard. 
    • Once inside the Tailwind Communities tab, you’ll find a search bar. To find relevant communities, type in keywords that relate to your business or blog. For example if I’m a food blogger, I might type in “recipes” into the search bar. 
    • Some communities you can join right away, but some you need to request to join. 
    • You can join up to 5 communities on both paid and free plans. If you want more, you can pay to use additional communities.  

    2. How To Add Your Pins To A Tailwind Community 

    When adding pins to Tailwind Communities, it’s important to first read over the rules. Each community will have different rules you need to follow to remain a member of the community. Typically these rules will cover how many pins you need to reshare per pin you share to the community, what kind of pins are allowed in the community, what topics are allowed to be shared in the community, etc. If you don’t follow the rules, the community owner can actually kick you out of the tribe (yikes!). 

    • There are two different ways to add pins to a Tailwind community, The first is to add it to a community at the same time you schedule a pin. The pin will get added to the community when it is published to your Pinterest account. 

    The second is to go into your published pins tab and add them to communities after the fact. 

    • It’s important not to add all your pins at once to any given community because this looks super spammy. Some communities have set rules about how many pins you may add to the community at once. 
    • It’s also important to remember which pins you’ve already added to the community. If you add the pin twice to any given community in a short chunk of time, this can also look spammy and other members may stop pinning your content or worse… the admin kicks your out of the community. If you’re having trouble remembering what pins you’ve added to your communities you can go to each individual community and click “your pins” to see what you’ve published there. 

    3. How To Measure Your Success And Evaluate Your Strategy 

    You can join and leave Tailwind Communities as you wish, so it’s important to keep track of which ones are working for you and which ones aren’t. To evaluate the success of your tailwind communities you can: 

    • Use Tailwind Communities analytics to see how many people have repinned your content and the approximate reach you’ve gotten from those repins. If it’s been a month or two and you’re not seeing much engagement with your pins within a given community, leave the community and try out a new one. 
    • You can also use Google Analytics to see if the repins of your pins shared from communities are actually driving traffic of their own to your website. To do this go to Google analytics → Acquisition → campaigns → all campaigns → tailwind_tribes. The default setting is to show you the data from the last 7 days. If you would like to see your tailwind community traffic for the last month, click on the date in the upper right-hand corner and change the “date range’ from “custom” to “last 30 days.”

    The Big Picture

    Tailwind Communities have a ton of potential to get your content in front of more people on Pinterest and drive more targeted traffic to your website. If you’re curious about using Tailwind communities for your business, click through this link to get a $15 credit if you decide you want to upgrade your account once your free trial runs out. I can’t wait for you to get started using Tailwind Communities for your business! If you’re just getting started using Pinterest be sure to download your free Pinterest Start-up Guide For Business below. This guide will help you set up and optimize your Pinterest account to get you in front of your target audience and drive more traffic to your content from Pinterest. 

    Hi, I’m Shaina

    The Pinterest manager and strategist here at The Pin Perspective. I help online entrepreneurs scale their business using Pinterest to gain more traffic + leads and consistently make more sales.

    Previous Post: « How To Increase Followers And Engagement On Pinterest With Story Pins
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    Hi, I’m Shaina

    A Pinterest manager and strategist helping online entrepreneurs get quality traffic, leads, and sales
    using Pinterest!

    Recent Posts

    • How To Clean Up And Organize Your Pinterest Boards
    • How The Pinterest Algorithm Actually Works
    • How To Setup Pinterest Rich Pins – A Beginners Guide
    • How To Grow Your Pinterest Using Tailwind Communities
    • How To Increase Followers And Engagement On Pinterest With Story Pins
    @thepinperspective
    Pinterest didn’t think there was enough chaos in Pinterest didn’t think there was enough chaos in 2020 so they decided to add a huge algorithm update to really keep us on our toes! It’s been a few months now and although we’re still trying to work out the kinks, there’s one thing that’s clear - we need to diversify the use of pin formats moving into 2021. 

In the photos above I broke down what each type of pin is and when you should use them, but I wanted to give you a little more explanation as to WHY you should consider using each of these pin formats and the benefits it can have on your account! 

📌 Static Pins - These are the easiest pins to create, which helps us stay consistent on the platform. Pinterest loves consistency and will reward you for it! 

📌 Video Pins - Video pins are killing it on Pinterest right now with 3x more views this year than last and are expected to continue to be successful moving into 2021. They tend to catch people's attention, which in turn improves visibility and engagement. There’s a huge opportunity for growth here! If you don’t use video in your content, try adding animation to your static pins to turn them into video pins! This is superrrr easy to do in canva! 

📌 Story Pins - Story pins are still in their beta phase and aren't available to everyone, or in every country, yet but if you do have access to them, you should definitely consider trying them out! These pins currently don’t have the ability to link to an external website but they are great for brand awareness and increasing overall engagement on your account. Because this is a new feature, Pinterest is pushing them out to users like wildfire and they’re getting a crazy amount of engagement. Take advantage of this! 

If you live in the US and want to try out story pins, DM me and I’ll show you how to request access! 🤗 Be on the lookout Canada, they’re coming to you next! 

📌 Carousel Pins - Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. This is a big win for product sellers because it enables you to display a collection of products or different views and colors of the same product.

Which pin are you most interested in trying out? ⬇️
    In this day and age instant gratification is basic In this day and age instant gratification is basically ingrained in our DNA 🧬 We want what we want when we want it right? The problem is, sometimes the instant gratification mentality gets in the way of our long term success. 👎🏻

When I first got started using Pinterest it was actually for a lifestyle and food blog. In my mind... I write a blog post, I put it on Pinterest, and I should instantly have hundreds of people flocking to my website to read it! In reality, that’s just not how it works and I was definitely a little disappointed... but hey you don’t know what you don’t know right? 

I decided not to give up and found out later, the results were well worth the wait. ✨

It’s not uncommon for people to come to me with the concern of low engagement in the first month of using Pinterest for their business. Pinterest is capable of driving tons of traffic to your website and funneling leads into your business - nearly on autopilot - but what a lot of people don’t realize is success won’t happen overnight. It actually takes 3 - 6 months to start seeing real results on Pinterest when you first get started using the platform. 

When done right, and given a sufficient amount of time, Pinterest can really bring home the bacon 🥓. Don’t let the 3 to 6 months waiting period deter you from the platform. Good things take time. Pinterest is definitely one of those good things with long lasting results! 

What’s your number one question when it comes to using Pinterest for your business? ⬇️
    There’s only two months left in the year! Let’ There’s only two months left in the year! Let’s make the rest of 2020 count! 

Did you know only 8% of people actually stick to the resolutions they make at the beginning of the year? Personally, I think a lot of people (myself included) give up because of overwhelm. We set huge goals for ourselves without breaking them down into actionable manageable steps and our brains say… NOPE 🤯.  

This year I decided to change things up. I started setting small monthly goals for myself and I’ve accomplished so much more than I ever thought possible. If you’re feeling overwhelmed headed into the last couple months of the year, this might help you as well! Choose a few attainable small goals, focus on one thing at a time, and take each project on step by step. 

For the last two months of the year, I’ve decided to dive into the backend of my business and head into 2021 with a bang! 

I’ll be focusing on 2 things: 

1.  My client experience - because although it’s already pretty great 💁🏻‍♀️ there’s always room for improvement and my clients deserve the absolute best! I’m talking the Pinterest management equivalent to a stay at a luxury beach front resort. mmhmm fancy! 

2. Project management organization - So I can work more efficiently and get more done in my day to day life. The more efficient I can be, the more clients I can take on, and the more impact I will have helping all you badass biz owners up level your business with Pinterest! 💃

Between client work, these two projects, AND the holidays I think I’ll be kept verrry busy but I’m so so excited to take on the work, step by step, and knock out these goals before 2020 is over! 

What do you want to accomplish in the 2020 home stretch? I’d love to hear about it! Comment below ⬇️
    Before we get the ball rolling I want to debunk on Before we get the ball rolling I want to debunk one of the biggest Pinterest myths of all time: "Pinterest is just a place where women go to find recipes, home decor, and fashion." This is just simply not true. 

For the past 10 years, I’ve been using Pinterest to plan out my entire life and there are over 400 million people on Pinterest doing the same thing - searching for all sorts of things from parenting, to online business, to fitness, to finances, to you name it. If you dream it up, it’s probably on Pinterest.

So let's get to what really matters, is Pinterest right for your business? Here's a few things you can do to find out.

📌 Do a simple search. Think about what you do, what you sell, what you blog about and type those keywords into the search bar on Pinterest. Do you see similar topics or products to what you do or sell in the results? If you find pins, boards, and other profiles similar to your business - there is a market for you on Pinterest.

📌 Ask your audience. Email your list, post in a Facebook group, do an Instagram poll. Do they use Pinterest? If your current audience is on Pinterest, odds are a lot more people just like them are using Pinterest as well. 

📌 If you have a website, check out your Google analytics. Go to Acquisition ⇒ All Traffic ⇒ Source/Medium ⇒ Enter "Pinterest" in the search bar. Are you already getting traffic from Pinterest to your website? Oooo girl, there's so much potential there! That means your audience is saving your content onto Pinterest themselves.

Side note: Did you know you can also use Pinterest to drive traffic to your Instagram, Youtube, Facebook and Etsy shops? If you don't have a website, it doesn't mean that Pinterest Isn't for you.

👍🏻 If you answered yes to even just one of these questions, it’s definitely worth considering investing some of your time into Pinterest marketing! 

👎🏻 If you answered NO to ALL 3 questions. Pinterest marketing is not for you. It would be a smart move to invest your time elsewhere. 

So, What do you think? Is Pinterest right for your business? I'd love to hear your thoughts ⬇️
    This picture was taken after a perfect day at the This picture was taken after a perfect day at the Los Angeles Flower Market 🌻 (aka my happy place) That day I brought home the cutest little pink succulent. I have to say, I regret now not taking a picture of the pretty little plant when I got it, cause well, today it’s rather grim. You see… I killed it. Killed it dead (oops!) 

Wondering how on earth I killed what is considered an unkillable plant? Because I treated it like all my other plants. It’s a plant right? Plants need water but succulents are different, if they get too much water, it will drown and result in a very very dead plant… 

Same goes for social platforms. If you’re using the same strategies and techniques you learned for Instagram or Facebook on Pinterest, it's not going to work for you. Why? Because Pinterest is different. People don’t behave in the same way on Pinterest as they do on other platforms. 

Instagram and Facebook are places for you to nurture your audience, Pinterest is a place for people to discover you. It’s the very tip top of the funnel. So if you want to be successful on Pinterest, you have to create a strategy that’s Pinterest specific.

This includes the strategies used to get people off of Pinterest and onto your content, as well as the strategies used behind the content itself to convert those people into clients or customers. 

If you’re reading this thinking, oh shit, I think I totally killed Pinterest like you killed your beloved succulent, I assure you, you’re not alone. The best part, it’s totally revivable! So if you’ve taken a shot at Pinterest in the past, I encourage you to get back out there and try again! 

It will be different this time. This time you have me on your side already cheering you on and ready to help you along the way! 💕
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