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    3 Things Hurting Your Pinterest Traffic (and how to fix them)

    October 23, 2020 · Uncategorized · 0

    Unfortunately there’s a large quantity of outdated information circling the internet regarding Pinterest marketing and it’s hurting your reach! You may not even realize what you’re doing is outdated. So many people fall victim to it. No shame, when I was just starting out I definitely did! 🙋🏻 Its hard to know if what you’re reading is up to date when so many bloggers don’t date (and don’t update) their blog posts.

    So, today I’m gonna let you in on 3 totally outdated strategies I see people doing all the time and what you should consider focusing on instead. 

    1. Repinning the same pin image over and over again

    This is a HUGE no no! Back in the day people could repin the same pin over and over again without repercussion. It was actually a solid strategy at the time but, today… not so much. In fact if you do this you will, without a doubt, eventually get caught in the spam filter and Pinterest will shadow ban your account. Your reach will disappear overnight. Don’t let this be you. 

    THE FIX: create multiple “fresh pins” for all your content. What’s a fresh pin you ask? A fresh pin is an image that has never been seen before on Pinterest. So you can make 10 pins that lead to the same blog post as long as the image is different. (ok, I see you freaking out) it sounds like a lot of work but it’s not as difficult as you may think. For example, you could use the same text overlay and change the color of the background to pink, blue, and brown and you would have 3 fresh pins. Doesn’t have to be complicated. To learn more about fresh pins you can check out this blog post. 

    2. Joining a sh*t ton of group boards. 

    Excuse my french but holy cow… sometimes I jump on a potential client’s Pinterest account and they’re a member of about 50 different group boards. This strategy is very 2018. Don’t get me wrong…. This USED to be the holy grail of free Pinterest traffic but Pinterest caught on to what people were doing to get their content in front of more eyes on the platform and cut us off 😞. Honestly, I get it. We weren’t using group boards as they were intended to be used. These days if you’re a member of an underperforming group board your Pinterest account will be effected and your reach will be reduced. 

    THE FIX: Tailwind. Tailwind is a Pinterest scheduler that has a ton of extra goodies to help you with your Pinterest strategy. There’s two things you can do with Tailwind in this circumstance. 

    1. Analyze your group board’s performance. Not all group boards are bad… just most of them. If you haven’t joined any group boards yet I would recommend not wasting your time. However, If you are one of those people who is a member of multiple group boards, don’t leave them all at once. You can analyze your board’s performance within Tailwind and it will let you know if the board is beneficial to you or if you should jump ship. 

    2. Tailwind tribes. A Tailwind tribe is a group of bloggers or online entrepreneurs you connect with to share each other’s pins on a common topic. The concept is really similar to group boards but unlike group boards, they are pinterest approved and are phenomenal for expanding your reach on Pinterest. To get a 30 day free trail and learn more about tailwind tribes you can check out this blog post. 

    3. Pinning your Pin image to Pinterest without adding a pin description. 

    If you haven’t already heard me say this (I can’t help but say it all the time) Pinterest is not like other forms of social media. In fact, it’s really not social media at all – it’s a visual search engine. More like google than Instagram or Facebook. So when you pin an image without a pin description you’re really not giving pinterest much information to work with and figure out what your pin is about. If it doesn’t know what the pin is about, it’s not going to know who to promote the pin to and as a result your pin will sit there looking pretty with not much to show for all your hard work. 

    THE FIX: well this one is easy, add a pin description full of relevant keywords so Pinterest can figure out what your pin is about. Need help writing a description? Check out my blog post all about how to write the perfect pin descriptions! 

    The Big Picture

    So the good news? There’s a fix to all these outdated strategies that are ready to pull in loads of traffic to your content! Even better news – there’s no longer a need to piece together random blog posts on the internet trying to figure out Pinterest marketing for your blog or business. I’m here to cheer you on and help you through it all and solemnly swear to supply you with the most up-to-date Pinterest marketing info out there – scouts honor.

    Need more Pinterest help? Grab your free copy of The Pinterest Quick Start Guide to help you set up your Pinterest profile for sweet, sweet success.  

    Hi, I’m Shaina

    The Pinterest manager and strategist here at The Pin Perspective. I help online entrepreneurs scale their business using Pinterest to gain more traffic + leads and consistently make more sales.

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    Hi, I’m Shaina

    A Pinterest manager and strategist helping online entrepreneurs get quality traffic, leads, and sales
    using Pinterest!

    Recent Posts

    • How To Clean Up And Organize Your Pinterest Boards
    • How The Pinterest Algorithm Actually Works
    • How To Setup Pinterest Rich Pins – A Beginners Guide
    • How To Grow Your Pinterest Using Tailwind Communities
    • How To Increase Followers And Engagement On Pinterest With Story Pins
    @thepinperspective
    Pinterest didn’t think there was enough chaos in Pinterest didn’t think there was enough chaos in 2020 so they decided to add a huge algorithm update to really keep us on our toes! It’s been a few months now and although we’re still trying to work out the kinks, there’s one thing that’s clear - we need to diversify the use of pin formats moving into 2021. 

In the photos above I broke down what each type of pin is and when you should use them, but I wanted to give you a little more explanation as to WHY you should consider using each of these pin formats and the benefits it can have on your account! 

📌 Static Pins - These are the easiest pins to create, which helps us stay consistent on the platform. Pinterest loves consistency and will reward you for it! 

📌 Video Pins - Video pins are killing it on Pinterest right now with 3x more views this year than last and are expected to continue to be successful moving into 2021. They tend to catch people's attention, which in turn improves visibility and engagement. There’s a huge opportunity for growth here! If you don’t use video in your content, try adding animation to your static pins to turn them into video pins! This is superrrr easy to do in canva! 

📌 Story Pins - Story pins are still in their beta phase and aren't available to everyone, or in every country, yet but if you do have access to them, you should definitely consider trying them out! These pins currently don’t have the ability to link to an external website but they are great for brand awareness and increasing overall engagement on your account. Because this is a new feature, Pinterest is pushing them out to users like wildfire and they’re getting a crazy amount of engagement. Take advantage of this! 

If you live in the US and want to try out story pins, DM me and I’ll show you how to request access! 🤗 Be on the lookout Canada, they’re coming to you next! 

📌 Carousel Pins - Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. This is a big win for product sellers because it enables you to display a collection of products or different views and colors of the same product.

Which pin are you most interested in trying out? ⬇️
    In this day and age instant gratification is basic In this day and age instant gratification is basically ingrained in our DNA 🧬 We want what we want when we want it right? The problem is, sometimes the instant gratification mentality gets in the way of our long term success. 👎🏻

When I first got started using Pinterest it was actually for a lifestyle and food blog. In my mind... I write a blog post, I put it on Pinterest, and I should instantly have hundreds of people flocking to my website to read it! In reality, that’s just not how it works and I was definitely a little disappointed... but hey you don’t know what you don’t know right? 

I decided not to give up and found out later, the results were well worth the wait. ✨

It’s not uncommon for people to come to me with the concern of low engagement in the first month of using Pinterest for their business. Pinterest is capable of driving tons of traffic to your website and funneling leads into your business - nearly on autopilot - but what a lot of people don’t realize is success won’t happen overnight. It actually takes 3 - 6 months to start seeing real results on Pinterest when you first get started using the platform. 

When done right, and given a sufficient amount of time, Pinterest can really bring home the bacon 🥓. Don’t let the 3 to 6 months waiting period deter you from the platform. Good things take time. Pinterest is definitely one of those good things with long lasting results! 

What’s your number one question when it comes to using Pinterest for your business? ⬇️
    There’s only two months left in the year! Let’ There’s only two months left in the year! Let’s make the rest of 2020 count! 

Did you know only 8% of people actually stick to the resolutions they make at the beginning of the year? Personally, I think a lot of people (myself included) give up because of overwhelm. We set huge goals for ourselves without breaking them down into actionable manageable steps and our brains say… NOPE 🤯.  

This year I decided to change things up. I started setting small monthly goals for myself and I’ve accomplished so much more than I ever thought possible. If you’re feeling overwhelmed headed into the last couple months of the year, this might help you as well! Choose a few attainable small goals, focus on one thing at a time, and take each project on step by step. 

For the last two months of the year, I’ve decided to dive into the backend of my business and head into 2021 with a bang! 

I’ll be focusing on 2 things: 

1.  My client experience - because although it’s already pretty great 💁🏻‍♀️ there’s always room for improvement and my clients deserve the absolute best! I’m talking the Pinterest management equivalent to a stay at a luxury beach front resort. mmhmm fancy! 

2. Project management organization - So I can work more efficiently and get more done in my day to day life. The more efficient I can be, the more clients I can take on, and the more impact I will have helping all you badass biz owners up level your business with Pinterest! 💃

Between client work, these two projects, AND the holidays I think I’ll be kept verrry busy but I’m so so excited to take on the work, step by step, and knock out these goals before 2020 is over! 

What do you want to accomplish in the 2020 home stretch? I’d love to hear about it! Comment below ⬇️
    Before we get the ball rolling I want to debunk on Before we get the ball rolling I want to debunk one of the biggest Pinterest myths of all time: "Pinterest is just a place where women go to find recipes, home decor, and fashion." This is just simply not true. 

For the past 10 years, I’ve been using Pinterest to plan out my entire life and there are over 400 million people on Pinterest doing the same thing - searching for all sorts of things from parenting, to online business, to fitness, to finances, to you name it. If you dream it up, it’s probably on Pinterest.

So let's get to what really matters, is Pinterest right for your business? Here's a few things you can do to find out.

📌 Do a simple search. Think about what you do, what you sell, what you blog about and type those keywords into the search bar on Pinterest. Do you see similar topics or products to what you do or sell in the results? If you find pins, boards, and other profiles similar to your business - there is a market for you on Pinterest.

📌 Ask your audience. Email your list, post in a Facebook group, do an Instagram poll. Do they use Pinterest? If your current audience is on Pinterest, odds are a lot more people just like them are using Pinterest as well. 

📌 If you have a website, check out your Google analytics. Go to Acquisition ⇒ All Traffic ⇒ Source/Medium ⇒ Enter "Pinterest" in the search bar. Are you already getting traffic from Pinterest to your website? Oooo girl, there's so much potential there! That means your audience is saving your content onto Pinterest themselves.

Side note: Did you know you can also use Pinterest to drive traffic to your Instagram, Youtube, Facebook and Etsy shops? If you don't have a website, it doesn't mean that Pinterest Isn't for you.

👍🏻 If you answered yes to even just one of these questions, it’s definitely worth considering investing some of your time into Pinterest marketing! 

👎🏻 If you answered NO to ALL 3 questions. Pinterest marketing is not for you. It would be a smart move to invest your time elsewhere. 

So, What do you think? Is Pinterest right for your business? I'd love to hear your thoughts ⬇️
    This picture was taken after a perfect day at the This picture was taken after a perfect day at the Los Angeles Flower Market 🌻 (aka my happy place) That day I brought home the cutest little pink succulent. I have to say, I regret now not taking a picture of the pretty little plant when I got it, cause well, today it’s rather grim. You see… I killed it. Killed it dead (oops!) 

Wondering how on earth I killed what is considered an unkillable plant? Because I treated it like all my other plants. It’s a plant right? Plants need water but succulents are different, if they get too much water, it will drown and result in a very very dead plant… 

Same goes for social platforms. If you’re using the same strategies and techniques you learned for Instagram or Facebook on Pinterest, it's not going to work for you. Why? Because Pinterest is different. People don’t behave in the same way on Pinterest as they do on other platforms. 

Instagram and Facebook are places for you to nurture your audience, Pinterest is a place for people to discover you. It’s the very tip top of the funnel. So if you want to be successful on Pinterest, you have to create a strategy that’s Pinterest specific.

This includes the strategies used to get people off of Pinterest and onto your content, as well as the strategies used behind the content itself to convert those people into clients or customers. 

If you’re reading this thinking, oh shit, I think I totally killed Pinterest like you killed your beloved succulent, I assure you, you’re not alone. The best part, it’s totally revivable! So if you’ve taken a shot at Pinterest in the past, I encourage you to get back out there and try again! 

It will be different this time. This time you have me on your side already cheering you on and ready to help you along the way! 💕

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