Unfortunately there’s a large quantity of outdated information circling the internet regarding Pinterest marketing and it’s hurting your reach! You may not even realize what you’re doing is outdated. So many people fall victim to it. No shame, when I was just starting out I definitely did! 🙋🏻 Its hard to know if what you’re reading is up to date when so many bloggers don’t date (and don’t update) their blog posts.
So, today I’m gonna let you in on 3 totally outdated strategies I see people doing all the time and what you should consider focusing on instead.
1. Repinning the same pin image over and over again
This is a HUGE no no! Back in the day people could repin the same pin over and over again without repercussion. It was actually a solid strategy at the time but, today… not so much. In fact if you do this you will, without a doubt, eventually get caught in the spam filter and Pinterest will shadow ban your account. Your reach will disappear overnight. Don’t let this be you.
THE FIX: create multiple “fresh pins” for all your content. What’s a fresh pin you ask? A fresh pin is an image that has never been seen before on Pinterest. So you can make 10 pins that lead to the same blog post as long as the image is different. (ok, I see you freaking out) it sounds like a lot of work but it’s not as difficult as you may think. For example, you could use the same text overlay and change the color of the background to pink, blue, and brown and you would have 3 fresh pins. Doesn’t have to be complicated. To learn more about fresh pins you can check out this blog post.
2. Joining a sh*t ton of group boards.
Excuse my french but holy cow… sometimes I jump on a potential client’s Pinterest account and they’re a member of about 50 different group boards. This strategy is very 2018. Don’t get me wrong…. This USED to be the holy grail of free Pinterest traffic but Pinterest caught on to what people were doing to get their content in front of more eyes on the platform and cut us off 😞. Honestly, I get it. We weren’t using group boards as they were intended to be used. These days if you’re a member of an underperforming group board your Pinterest account will be effected and your reach will be reduced.
THE FIX: Tailwind. Tailwind is a Pinterest scheduler that has a ton of extra goodies to help you with your Pinterest strategy. There’s two things you can do with Tailwind in this circumstance.
1. Analyze your group board’s performance. Not all group boards are bad… just most of them. If you haven’t joined any group boards yet I would recommend not wasting your time. However, If you are one of those people who is a member of multiple group boards, don’t leave them all at once. You can analyze your board’s performance within Tailwind and it will let you know if the board is beneficial to you or if you should jump ship.
2. Tailwind tribes. A Tailwind tribe is a group of bloggers or online entrepreneurs you connect with to share each other’s pins on a common topic. The concept is really similar to group boards but unlike group boards, they are pinterest approved and are phenomenal for expanding your reach on Pinterest. To get a 30 day free trail and learn more about tailwind tribes you can check out this blog post.
3. Pinning your Pin image to Pinterest without adding a pin description.
If you haven’t already heard me say this (I can’t help but say it all the time) Pinterest is not like other forms of social media. In fact, it’s really not social media at all – it’s a visual search engine. More like google than Instagram or Facebook. So when you pin an image without a pin description you’re really not giving pinterest much information to work with and figure out what your pin is about. If it doesn’t know what the pin is about, it’s not going to know who to promote the pin to and as a result your pin will sit there looking pretty with not much to show for all your hard work.
THE FIX: well this one is easy, add a pin description full of relevant keywords so Pinterest can figure out what your pin is about. Need help writing a description? Check out my blog post all about how to write the perfect pin descriptions!
The Big Picture
So the good news? There’s a fix to all these outdated strategies that are ready to pull in loads of traffic to your content! Even better news – there’s no longer a need to piece together random blog posts on the internet trying to figure out Pinterest marketing for your blog or business. I’m here to cheer you on and help you through it all and solemnly swear to supply you with the most up-to-date Pinterest marketing info out there – scouts honor.
Need more Pinterest help? Grab your free copy of The Pinterest Quick Start Guide to help you set up your Pinterest profile for sweet, sweet success.