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    How To Clean Up And Organize Your Pinterest Boards

    February 4, 2021 · Uncategorized · 0

    Once or twice a year, it’s important to make sure your Pinterest account is up-to-date and in complete alignment with your business. A whole lot can change in a year, am I right? I use a simple 5-step process to do this for myself and my Pinterest management clients and today I’m thrilled to be able to share this method with you! After reading this post you will feel confident about the next steps to take when cleaning up your Pinterest account and be back to business as usual in no time! Let’s dig in. 

    1. Review and Update Your Pinterest Profile

    Before you do anything, it’s best to look at your Pinterest account from a big picture standpoint starting with your actual profile. Check out your profile description and boards. Do they still align with your business? If not, let change them up. 

    • Write a profile description that communicates what you do, who you help, how you’ll help them. Be sure you’re using strong keywords throughout. 
    • If you’re just getting started be sure to switch over to a business account and claim your website. 
    • Next, take a quick overview of your boards to find any that stand out as no longer relating to your business or that you are only using for personal reasons. 

    2. Move Your Pinterest Boards

    Once you’ve taken a good look at your boards, it’s time to move them around. Notice how I say “move” and not “delete.” I want to be clear – you should not delete pins or board while doing this clean up. If you do you’ll lose followers and may come off as spammy to Pinterest,  that’s not what we’re trying to accomplish here. 

    • Most boards that no longer align with your business can be archived or moved to secret.
    • Before you do this for a board you’ve used to pin your business’s content to, be sure there are no viral pins on that board. To check this, click on the board you are thinking of removing and look through the pins. Underneath each of your pins you will see analytics for impressions, saves, and clicks. If a pin has a buttload of clicks, it’s still driving traffic to your website. If you archive or move the board to secret, the traffic to your website from that pin will stop. If a board doesn’t have any viral pins, go ahead and archive it.
    • If a board is strictly for personal use, move it to secret. By doing this you can still pin to the board for your own personal projects but it will no longer be visible to the general public. 

    3. Optimize Your Board Titles and Descriptions

    Both Google and Pinterest index boards, making properly keyworded board titles and descriptions really important if you want to turn up in search (they also help your pins rank in search). 

    • Get rid of the cute titles and think like Google. No more boards that say things like “yum yum” or separating each letter with punctuation, these titles won’t do anything for you. The best thing to do when deciding on board titles is to think like your ideal client or customer. What would they type into the search bar when looking for products or services like yours? This is what you want to title your Pinterest boards. By using keywords in your board titles and descriptions, it will help your boards and the pins you pin to that board show up in front of the right people. 

    4. Analyze Your Group Boards

    If you’re someone who got their start on Pinterest before 2018, odds are you’re a member of some group boards. Nowadays group boards just aren’t what they used to be. They can still work, but finding a good one is like finding a good Hulu original to watch – truly a needle in a haystack. If you’re just getting started on Pinterest, I recommend you focus your time on Tailwind Communities (formally tailwind tribes). Tailwind Communities have a much better return on investment. 

    For those of you who are members of multiple group boards, it’s important to note that a cruddy group board can actually hurt the overall health of your Pinterest account. It’s time to go through your group boards and analyze them to see which group boards are helping you and which boards are dragging you down and making it looks like your content sucks because nobody is engaging with it, here’s a short list of questions to help you do this: 

    • Does the board still align with your business? 
    • How many contributors does the board have? The best boards have around 10 or less active contributors. If a group board has 50+ contributors, odds are your content is getting lost in the mess. 
    • Is the board active and getting repins?
    • How many followers does the board have? If you have more followers than the board, you’re better off removing yourself from the group board and using a personal board on the same topic. If the group board has thousands of followers and a few active contributors this is great! But if a board has thousands of followers and thousands of contributors, odds are the feed is moving too quickly for it to be effective. 
    • The easiest way to review a group board’s effectiveness is by using Tailwind’s board insights tool (unfortunately, the free version of Tailwind will not give you this info). This tool will give you the overall engagement score, virality, and repins of a group board to easily assess whether the board is beneficial to your Pinterest strategy or not. 
    • You can also evaluate how your specific pins are doing on a group board within Tailwind by navigating to Insights ➝ Pin inspector ➝ filter by website and by board. 

    If you find a group board ineffective, it’s time to say your goodbyes and leave it for good. 

    5. Organize your boards:

    Now that you know which boards will remain on your Pinterest account it’s time to organize them. Yes, you can move boards around and put them in the order you would like them to be in! To do this click and hold on the board you would like to reposition and drag it to its desired place. 

    • I usually keep my branded boards top left and then follow those up with the most popular boards. 
    • Take a second and choose pins for your board’s cover photos. 
    • If you want a beautifully branded pinterest profile you can create your own board covers. Just add your newly created covers as pins to that board and then link them to the url of the board itself. 

    There you have it, a simple 5-step process you can use to clean up your Pinterest account and get it revamped and ready to drive free traffic and leads to your business. Need help more help with setting up your Pinterest account for success? Snag your free copy of The Pinterest Quick Start Guide below. This guide will help you set up and optimize your Pinterest account to get you in front of your target audience and drive more traffic to your content from Pinterest. 

    Hi, I’m Shaina

    The Pinterest manager and strategist here at The Pin Perspective. I help online entrepreneurs scale their business using Pinterest to gain more traffic + leads to consistently make more sales.

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    Hi, I’m Shaina

    A Pinterest manager and strategist helping online entrepreneurs get quality traffic, leads, and sales
    using Pinterest!

    Recent Posts

    • How To Clean Up And Organize Your Pinterest Boards
    • How The Pinterest Algorithm Actually Works
    • How To Setup Pinterest Rich Pins – A Beginners Guide
    • How To Grow Your Pinterest Using Tailwind Communities
    • How To Increase Followers And Engagement On Pinterest With Story Pins
    @thepinperspective
    Pinterest didn’t think there was enough chaos in Pinterest didn’t think there was enough chaos in 2020 so they decided to add a huge algorithm update to really keep us on our toes! It’s been a few months now and although we’re still trying to work out the kinks, there’s one thing that’s clear - we need to diversify the use of pin formats moving into 2021. 

In the photos above I broke down what each type of pin is and when you should use them, but I wanted to give you a little more explanation as to WHY you should consider using each of these pin formats and the benefits it can have on your account! 

📌 Static Pins - These are the easiest pins to create, which helps us stay consistent on the platform. Pinterest loves consistency and will reward you for it! 

📌 Video Pins - Video pins are killing it on Pinterest right now with 3x more views this year than last and are expected to continue to be successful moving into 2021. They tend to catch people's attention, which in turn improves visibility and engagement. There’s a huge opportunity for growth here! If you don’t use video in your content, try adding animation to your static pins to turn them into video pins! This is superrrr easy to do in canva! 

📌 Story Pins - Story pins are still in their beta phase and aren't available to everyone, or in every country, yet but if you do have access to them, you should definitely consider trying them out! These pins currently don’t have the ability to link to an external website but they are great for brand awareness and increasing overall engagement on your account. Because this is a new feature, Pinterest is pushing them out to users like wildfire and they’re getting a crazy amount of engagement. Take advantage of this! 

If you live in the US and want to try out story pins, DM me and I’ll show you how to request access! 🤗 Be on the lookout Canada, they’re coming to you next! 

📌 Carousel Pins - Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. This is a big win for product sellers because it enables you to display a collection of products or different views and colors of the same product.

Which pin are you most interested in trying out? ⬇️
    In this day and age instant gratification is basic In this day and age instant gratification is basically ingrained in our DNA 🧬 We want what we want when we want it right? The problem is, sometimes the instant gratification mentality gets in the way of our long term success. 👎🏻

When I first got started using Pinterest it was actually for a lifestyle and food blog. In my mind... I write a blog post, I put it on Pinterest, and I should instantly have hundreds of people flocking to my website to read it! In reality, that’s just not how it works and I was definitely a little disappointed... but hey you don’t know what you don’t know right? 

I decided not to give up and found out later, the results were well worth the wait. ✨

It’s not uncommon for people to come to me with the concern of low engagement in the first month of using Pinterest for their business. Pinterest is capable of driving tons of traffic to your website and funneling leads into your business - nearly on autopilot - but what a lot of people don’t realize is success won’t happen overnight. It actually takes 3 - 6 months to start seeing real results on Pinterest when you first get started using the platform. 

When done right, and given a sufficient amount of time, Pinterest can really bring home the bacon 🥓. Don’t let the 3 to 6 months waiting period deter you from the platform. Good things take time. Pinterest is definitely one of those good things with long lasting results! 

What’s your number one question when it comes to using Pinterest for your business? ⬇️
    There’s only two months left in the year! Let’ There’s only two months left in the year! Let’s make the rest of 2020 count! 

Did you know only 8% of people actually stick to the resolutions they make at the beginning of the year? Personally, I think a lot of people (myself included) give up because of overwhelm. We set huge goals for ourselves without breaking them down into actionable manageable steps and our brains say… NOPE 🤯.  

This year I decided to change things up. I started setting small monthly goals for myself and I’ve accomplished so much more than I ever thought possible. If you’re feeling overwhelmed headed into the last couple months of the year, this might help you as well! Choose a few attainable small goals, focus on one thing at a time, and take each project on step by step. 

For the last two months of the year, I’ve decided to dive into the backend of my business and head into 2021 with a bang! 

I’ll be focusing on 2 things: 

1.  My client experience - because although it’s already pretty great 💁🏻‍♀️ there’s always room for improvement and my clients deserve the absolute best! I’m talking the Pinterest management equivalent to a stay at a luxury beach front resort. mmhmm fancy! 

2. Project management organization - So I can work more efficiently and get more done in my day to day life. The more efficient I can be, the more clients I can take on, and the more impact I will have helping all you badass biz owners up level your business with Pinterest! 💃

Between client work, these two projects, AND the holidays I think I’ll be kept verrry busy but I’m so so excited to take on the work, step by step, and knock out these goals before 2020 is over! 

What do you want to accomplish in the 2020 home stretch? I’d love to hear about it! Comment below ⬇️
    Before we get the ball rolling I want to debunk on Before we get the ball rolling I want to debunk one of the biggest Pinterest myths of all time: "Pinterest is just a place where women go to find recipes, home decor, and fashion." This is just simply not true. 

For the past 10 years, I’ve been using Pinterest to plan out my entire life and there are over 400 million people on Pinterest doing the same thing - searching for all sorts of things from parenting, to online business, to fitness, to finances, to you name it. If you dream it up, it’s probably on Pinterest.

So let's get to what really matters, is Pinterest right for your business? Here's a few things you can do to find out.

📌 Do a simple search. Think about what you do, what you sell, what you blog about and type those keywords into the search bar on Pinterest. Do you see similar topics or products to what you do or sell in the results? If you find pins, boards, and other profiles similar to your business - there is a market for you on Pinterest.

📌 Ask your audience. Email your list, post in a Facebook group, do an Instagram poll. Do they use Pinterest? If your current audience is on Pinterest, odds are a lot more people just like them are using Pinterest as well. 

📌 If you have a website, check out your Google analytics. Go to Acquisition ⇒ All Traffic ⇒ Source/Medium ⇒ Enter "Pinterest" in the search bar. Are you already getting traffic from Pinterest to your website? Oooo girl, there's so much potential there! That means your audience is saving your content onto Pinterest themselves.

Side note: Did you know you can also use Pinterest to drive traffic to your Instagram, Youtube, Facebook and Etsy shops? If you don't have a website, it doesn't mean that Pinterest Isn't for you.

👍🏻 If you answered yes to even just one of these questions, it’s definitely worth considering investing some of your time into Pinterest marketing! 

👎🏻 If you answered NO to ALL 3 questions. Pinterest marketing is not for you. It would be a smart move to invest your time elsewhere. 

So, What do you think? Is Pinterest right for your business? I'd love to hear your thoughts ⬇️
    This picture was taken after a perfect day at the This picture was taken after a perfect day at the Los Angeles Flower Market 🌻 (aka my happy place) That day I brought home the cutest little pink succulent. I have to say, I regret now not taking a picture of the pretty little plant when I got it, cause well, today it’s rather grim. You see… I killed it. Killed it dead (oops!) 

Wondering how on earth I killed what is considered an unkillable plant? Because I treated it like all my other plants. It’s a plant right? Plants need water but succulents are different, if they get too much water, it will drown and result in a very very dead plant… 

Same goes for social platforms. If you’re using the same strategies and techniques you learned for Instagram or Facebook on Pinterest, it's not going to work for you. Why? Because Pinterest is different. People don’t behave in the same way on Pinterest as they do on other platforms. 

Instagram and Facebook are places for you to nurture your audience, Pinterest is a place for people to discover you. It’s the very tip top of the funnel. So if you want to be successful on Pinterest, you have to create a strategy that’s Pinterest specific.

This includes the strategies used to get people off of Pinterest and onto your content, as well as the strategies used behind the content itself to convert those people into clients or customers. 

If you’re reading this thinking, oh shit, I think I totally killed Pinterest like you killed your beloved succulent, I assure you, you’re not alone. The best part, it’s totally revivable! So if you’ve taken a shot at Pinterest in the past, I encourage you to get back out there and try again! 

It will be different this time. This time you have me on your side already cheering you on and ready to help you along the way! 💕
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