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    Pinterest Pins: Adding Different Pin Formats To Your Pinterest Strategy

    December 5, 2020 · Uncategorized · 0

    Time to change up our Pinterest strategies again my friend! Pinterest has thrown in an algorithm update to display a greater variety of content types to its users. This means different pin formats, such as video pins, story pins, and carousel pins, are now being pushed to the top of search results. 

    As online business owners utilizing Pinterest marketing, we need to follow Pinterest’s lead and start incorporating these formats into our marketing strategy if we want to continue to get the best results possible. In this post, you will learn what each pin format is, when to utilize them, and why you should consider adding them to your Pinterest marketing strategy. Let’s dive in!

    Video Pins

    What they are: Video pins show content through moving picture and link to an external website. Video pins work really well for educational content like how-to’s, tutorials, and recipes. If you don’t really utilize video in your day to day business, you can easily animate a static pin and turn it into a video pin by adding animated entrances or stickers in program like Canva  (a super user-friendly online graphic design program) or other design software. 

    Why you should use them: Video pins are killing it on Pinterest right now with 3x more views this year than last! They tend to catch people’s attention, which in turn improves visibility and engagement. The more people engage with your pins the more Pinterest will show your content to its users. There’s a huge opportunity for growth here!

    Here are a few examples of great video pins to give you some inspiration for your own:

    Story pins

    What they are: Story pins are Pinterest’s newest contribution to the platform. They consist of a series of 2 – 20 pins linked together to tell a “story.” Story pins are best used for recipes, tutorials, product collections, and anything that explains how to do something step by step. You can add images, videos, captions, and more!

    At the time of this post, story pins are still in beta and are only available to certain users in the United States. If you live in the US and would like to give story pins a try, you can click here to request access. If not, you’ll have to sit tight. Pinterest is planning on rolling these out to Canada next.

    Why You Should Use Them: Because this is a new feature, Pinterest is pushing these pins out to users like wildfire and they’re getting tons of engagement! If you can, you should definitely consider taking advantage of this! I published the story pin below for my client, Emily Summer, and this is what it looked like after 20 minutes of hitting publish:

    Look at those crazy numbers! Story pins are being distributed at a much faster rate than I have ever seen a static pin distributed. Ok, so there’s one downside… at this moment in time story pins are not clickable – a user can not click on the pin and be taken to your website. Don’t let this deter you from using them. Story pins are fantastic for brand awareness. They also have a follow button people can opt into on the last slide, which is great for growing an engaged group of followers that will interact with your other (clickable) pins! The more engagement people have with your content, the more Pinterest will push your content out to more and more people.

    Here are some great examples of story pins to inspire your own:

    Carousel Pins

    What they are: Carousel pins are a series of 2- 5 images linked together to form a single pin with each image having the capability to be linked to a different url. Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. 

    Pinterest users see carousel pins on their feed just like any other pin and are able to swipe through each image without leaving the feed. 

    Why you should consider using them: Carousel pins primarily benefit product sellers because It allows them to display a product collection or multiple views or colors of a single product. 

    If you’re not a product seller but you’re looking to add some creativity to your Pinterest marketing strategy you could try using carousel pins to display a recipe round up or steps to a project. However, If you don’t have much time on your hands, I highly recommend focusing on incorporating video pins and story pins into your strategy. I think these pins will be more beneficial to you.

    Here are some great examples of carousel pins to inspire your own:

    Static Pins

    Last but not least we have static pins. These are your standard run of the mill Pinterest pins – a single image linked to an external website. Although Pinterest is encouraging us to incorporate different pin formats into our Pinterest strategies, it’s important not to forget about our old friend – the standard static pin! 

    Static pins typically drive the most clicks to our websites and that’s what’s really important here, right? Static pins are also the easiest pins to create, which helps us to stay consistent with the platform. Pinterest loves consistency and will reward you for it!

    The Take Away

    To get the most out of Pinterest and their new algorithm change, it’s important to incorporate a variety of pin formats into your Pinterest marketing strategy. Although not all formats are great for driving traffic directly from the pin to your website, they’re working behind the scenes to increase brand awareness and the overall engagement of your account, giving Pinterest the green light to push your clickable traffic-driving pins to more users!

    Hi, I’m Shaina

    The Pinterest manager and strategist here at The Pin Perspective. I help online entrepreneurs scale their business using Pinterest to gain more traffic + leads and consistently make more sales.

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    Hi, I’m Shaina

    A Pinterest manager and strategist helping online entrepreneurs get quality traffic, leads, and sales
    using Pinterest!

    Recent Posts

    • How To Clean Up And Organize Your Pinterest Boards
    • How The Pinterest Algorithm Actually Works
    • How To Setup Pinterest Rich Pins – A Beginners Guide
    • How To Grow Your Pinterest Using Tailwind Communities
    • How To Increase Followers And Engagement On Pinterest With Story Pins
    @thepinperspective
    Pinterest didn’t think there was enough chaos in Pinterest didn’t think there was enough chaos in 2020 so they decided to add a huge algorithm update to really keep us on our toes! It’s been a few months now and although we’re still trying to work out the kinks, there’s one thing that’s clear - we need to diversify the use of pin formats moving into 2021. 

In the photos above I broke down what each type of pin is and when you should use them, but I wanted to give you a little more explanation as to WHY you should consider using each of these pin formats and the benefits it can have on your account! 

📌 Static Pins - These are the easiest pins to create, which helps us stay consistent on the platform. Pinterest loves consistency and will reward you for it! 

📌 Video Pins - Video pins are killing it on Pinterest right now with 3x more views this year than last and are expected to continue to be successful moving into 2021. They tend to catch people's attention, which in turn improves visibility and engagement. There’s a huge opportunity for growth here! If you don’t use video in your content, try adding animation to your static pins to turn them into video pins! This is superrrr easy to do in canva! 

📌 Story Pins - Story pins are still in their beta phase and aren't available to everyone, or in every country, yet but if you do have access to them, you should definitely consider trying them out! These pins currently don’t have the ability to link to an external website but they are great for brand awareness and increasing overall engagement on your account. Because this is a new feature, Pinterest is pushing them out to users like wildfire and they’re getting a crazy amount of engagement. Take advantage of this! 

If you live in the US and want to try out story pins, DM me and I’ll show you how to request access! 🤗 Be on the lookout Canada, they’re coming to you next! 

📌 Carousel Pins - Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. This is a big win for product sellers because it enables you to display a collection of products or different views and colors of the same product.

Which pin are you most interested in trying out? ⬇️
    In this day and age instant gratification is basic In this day and age instant gratification is basically ingrained in our DNA 🧬 We want what we want when we want it right? The problem is, sometimes the instant gratification mentality gets in the way of our long term success. 👎🏻

When I first got started using Pinterest it was actually for a lifestyle and food blog. In my mind... I write a blog post, I put it on Pinterest, and I should instantly have hundreds of people flocking to my website to read it! In reality, that’s just not how it works and I was definitely a little disappointed... but hey you don’t know what you don’t know right? 

I decided not to give up and found out later, the results were well worth the wait. ✨

It’s not uncommon for people to come to me with the concern of low engagement in the first month of using Pinterest for their business. Pinterest is capable of driving tons of traffic to your website and funneling leads into your business - nearly on autopilot - but what a lot of people don’t realize is success won’t happen overnight. It actually takes 3 - 6 months to start seeing real results on Pinterest when you first get started using the platform. 

When done right, and given a sufficient amount of time, Pinterest can really bring home the bacon 🥓. Don’t let the 3 to 6 months waiting period deter you from the platform. Good things take time. Pinterest is definitely one of those good things with long lasting results! 

What’s your number one question when it comes to using Pinterest for your business? ⬇️
    There’s only two months left in the year! Let’ There’s only two months left in the year! Let’s make the rest of 2020 count! 

Did you know only 8% of people actually stick to the resolutions they make at the beginning of the year? Personally, I think a lot of people (myself included) give up because of overwhelm. We set huge goals for ourselves without breaking them down into actionable manageable steps and our brains say… NOPE 🤯.  

This year I decided to change things up. I started setting small monthly goals for myself and I’ve accomplished so much more than I ever thought possible. If you’re feeling overwhelmed headed into the last couple months of the year, this might help you as well! Choose a few attainable small goals, focus on one thing at a time, and take each project on step by step. 

For the last two months of the year, I’ve decided to dive into the backend of my business and head into 2021 with a bang! 

I’ll be focusing on 2 things: 

1.  My client experience - because although it’s already pretty great 💁🏻‍♀️ there’s always room for improvement and my clients deserve the absolute best! I’m talking the Pinterest management equivalent to a stay at a luxury beach front resort. mmhmm fancy! 

2. Project management organization - So I can work more efficiently and get more done in my day to day life. The more efficient I can be, the more clients I can take on, and the more impact I will have helping all you badass biz owners up level your business with Pinterest! 💃

Between client work, these two projects, AND the holidays I think I’ll be kept verrry busy but I’m so so excited to take on the work, step by step, and knock out these goals before 2020 is over! 

What do you want to accomplish in the 2020 home stretch? I’d love to hear about it! Comment below ⬇️
    Before we get the ball rolling I want to debunk on Before we get the ball rolling I want to debunk one of the biggest Pinterest myths of all time: "Pinterest is just a place where women go to find recipes, home decor, and fashion." This is just simply not true. 

For the past 10 years, I’ve been using Pinterest to plan out my entire life and there are over 400 million people on Pinterest doing the same thing - searching for all sorts of things from parenting, to online business, to fitness, to finances, to you name it. If you dream it up, it’s probably on Pinterest.

So let's get to what really matters, is Pinterest right for your business? Here's a few things you can do to find out.

📌 Do a simple search. Think about what you do, what you sell, what you blog about and type those keywords into the search bar on Pinterest. Do you see similar topics or products to what you do or sell in the results? If you find pins, boards, and other profiles similar to your business - there is a market for you on Pinterest.

📌 Ask your audience. Email your list, post in a Facebook group, do an Instagram poll. Do they use Pinterest? If your current audience is on Pinterest, odds are a lot more people just like them are using Pinterest as well. 

📌 If you have a website, check out your Google analytics. Go to Acquisition ⇒ All Traffic ⇒ Source/Medium ⇒ Enter "Pinterest" in the search bar. Are you already getting traffic from Pinterest to your website? Oooo girl, there's so much potential there! That means your audience is saving your content onto Pinterest themselves.

Side note: Did you know you can also use Pinterest to drive traffic to your Instagram, Youtube, Facebook and Etsy shops? If you don't have a website, it doesn't mean that Pinterest Isn't for you.

👍🏻 If you answered yes to even just one of these questions, it’s definitely worth considering investing some of your time into Pinterest marketing! 

👎🏻 If you answered NO to ALL 3 questions. Pinterest marketing is not for you. It would be a smart move to invest your time elsewhere. 

So, What do you think? Is Pinterest right for your business? I'd love to hear your thoughts ⬇️
    This picture was taken after a perfect day at the This picture was taken after a perfect day at the Los Angeles Flower Market 🌻 (aka my happy place) That day I brought home the cutest little pink succulent. I have to say, I regret now not taking a picture of the pretty little plant when I got it, cause well, today it’s rather grim. You see… I killed it. Killed it dead (oops!) 

Wondering how on earth I killed what is considered an unkillable plant? Because I treated it like all my other plants. It’s a plant right? Plants need water but succulents are different, if they get too much water, it will drown and result in a very very dead plant… 

Same goes for social platforms. If you’re using the same strategies and techniques you learned for Instagram or Facebook on Pinterest, it's not going to work for you. Why? Because Pinterest is different. People don’t behave in the same way on Pinterest as they do on other platforms. 

Instagram and Facebook are places for you to nurture your audience, Pinterest is a place for people to discover you. It’s the very tip top of the funnel. So if you want to be successful on Pinterest, you have to create a strategy that’s Pinterest specific.

This includes the strategies used to get people off of Pinterest and onto your content, as well as the strategies used behind the content itself to convert those people into clients or customers. 

If you’re reading this thinking, oh shit, I think I totally killed Pinterest like you killed your beloved succulent, I assure you, you’re not alone. The best part, it’s totally revivable! So if you’ve taken a shot at Pinterest in the past, I encourage you to get back out there and try again! 

It will be different this time. This time you have me on your side already cheering you on and ready to help you along the way! 💕
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