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    How to Setup a Pinterest Business Account

    October 17, 2020 · Uncategorized · 0

    If you offer online products or services, Pinterest can be a fantastic tool to promote, market, and drive traffic to your brand or business. For optimal performance (and to adhere to Pinterest’s terms of use) it’s super important to open a Pinterest business account.

    It’s completely free and with the upgrade you will gain access to cool features specifically made to help you promote your business, as well as analytics and data that give you awesome insights to help you reach your target audience on the platform – 100% worth it.

    If you’re new to using Pinterest for business, the process may seem a little daunting but fear not! This blog post will help stop the overwhelm and lead you through the process of setting up your business account step by step. I promise it’s easier than it looks – let’s get started! 

    There’s actually a few different ways to sign up for a Pinterest Business account – 

    1. Link a Pinterest business account to your personal account. This will allow you to login using the same info as your personal account and easily switch between the two. 
    2. Open an entirely new, stand-alone, Pinterest business account. 
    3. Convert your personal account to a Pinterest business account. As a general rule of thumb, if your followers are only following you for your personal boards and pins it would be a smart decision to go with options 1 or 2. 

    Options 1 and 2 are typically the avenues I recommend most to my clients, as they are best for Pinterest SEO and optimization. When you open a new account that is purely related to your business right off the bat, It won’t take Pinterest too long to figure out what you’re all about. That being said, if you’ve been using your personal account for your business for some time and have at least 10 on-brand boards and 20 on-brand pins relating to your business, you’ve probably put in a fair amount of work and made a decent amount of traction on the platform already – in this circumstance, converting your personal account to a business account would be beneficial to you.

    If you would like to learn how to convert your personal account to a business account check out this blog post: How to convert your personal Pinterest account to a Pinterest business account. If you want to open a new account, I’ve listed the step by step process for the two different ways to do this below. 

    Option 1: Link a Pinterest Business Account to Your Personal Account

    1. Login to your personal Pinterest account
    2. In the top-right corner of your screen you’ll see a down arrow – click it to open the drop-down menu
    3. Click: Add a free business account 
    4. Click: Get started
    5. Follow the prompts to create your business account. It will ask you to add a profile picture, enter your business name, claim your website, etc. You can go back and change any of these things at a later date if you need to. 
    6. Once you’ve filled out all the prompts click next. Select the option the best suits your business focus from the drop down menu – click next. 
    7. Select what type of business you are – click next. 
    8. It will then ask you if you are interested in running ads. Even if you’re not, click yes. There have been mixed reports and speculation in the Pinterest community that Pinterest is giving a boost to accounts that say there are interest in ads. Click next. 
    9. Lastly, it will prompt you to create a pin, grow your audience, or showcase your brand. You can choose whichever you would like to do or click the x to go straight to your new profile. 
    10. Whala! You’ve successfully created a new Pinterest business account. To switch between your personal and business account, click on the down arrow in the upper right hand corner of the screen. The drop down menu will display your accounts. Click on the one you would like to access. 

    Option 2: Create a Completely New, Stand-alone, Business Account

    1. If you have a personal account, make sure you’re logged out. 
    2. Use this link to create your business account 
    3. Click sign up
    4. Fill out your email, password, and age – click create account 
    5. Follow the prompts to set up your profile. It will ask you to enter your business name, claim your website, the focus of your business, etc. You can go back and change any of these things at a later date if you need to. 
    6. When asked if you are interested in running ads click yes – even if you’re not interested. There have been mixed reports and speculation in the Pinterest community that Pinterest is giving a boost to accounts that say they are interested in ads. 
    7. Lastly, it will prompt you to create a pin, grow your audience, or showcase your brand. You can choose whichever you would like to do or click the x to go straight to your new profile. 
    8. You’ve done it! You now have a brand new Pinterest business account ready for action. 

    So now you have a new Pinterest account, but what’s next? If you want best results from the Pinterest platform, the next step you should take with your new Pinterest business account is to optimize your profile. I put together a short guide to walk you through what you need to do to optimize your profile, Pinterest best practices, and sprinkled in some pro tips for success! Grab your guide above!

    Hi, I’m Shaina

    The Pinterest manager and strategist here at The Pin Perspective. I help online entrepreneurs scale their business using Pinterest to gain more traffic + leads and consistently make more sales.

    Next Post: How to Create a Viral Pin on Pinterest »

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    Hi, I’m Shaina

    A Pinterest manager and strategist helping online entrepreneurs get quality traffic, leads, and sales
    using Pinterest!

    Recent Posts

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    @thepinperspective
    Pinterest didn’t think there was enough chaos in Pinterest didn’t think there was enough chaos in 2020 so they decided to add a huge algorithm update to really keep us on our toes! It’s been a few months now and although we’re still trying to work out the kinks, there’s one thing that’s clear - we need to diversify the use of pin formats moving into 2021. 

In the photos above I broke down what each type of pin is and when you should use them, but I wanted to give you a little more explanation as to WHY you should consider using each of these pin formats and the benefits it can have on your account! 

📌 Static Pins - These are the easiest pins to create, which helps us stay consistent on the platform. Pinterest loves consistency and will reward you for it! 

📌 Video Pins - Video pins are killing it on Pinterest right now with 3x more views this year than last and are expected to continue to be successful moving into 2021. They tend to catch people's attention, which in turn improves visibility and engagement. There’s a huge opportunity for growth here! If you don’t use video in your content, try adding animation to your static pins to turn them into video pins! This is superrrr easy to do in canva! 

📌 Story Pins - Story pins are still in their beta phase and aren't available to everyone, or in every country, yet but if you do have access to them, you should definitely consider trying them out! These pins currently don’t have the ability to link to an external website but they are great for brand awareness and increasing overall engagement on your account. Because this is a new feature, Pinterest is pushing them out to users like wildfire and they’re getting a crazy amount of engagement. Take advantage of this! 

If you live in the US and want to try out story pins, DM me and I’ll show you how to request access! 🤗 Be on the lookout Canada, they’re coming to you next! 

📌 Carousel Pins - Up until recently carousel pins were only available to use with paid ads but you can now use them organically as well. This is a big win for product sellers because it enables you to display a collection of products or different views and colors of the same product.

Which pin are you most interested in trying out? ⬇️
    In this day and age instant gratification is basic In this day and age instant gratification is basically ingrained in our DNA 🧬 We want what we want when we want it right? The problem is, sometimes the instant gratification mentality gets in the way of our long term success. 👎🏻

When I first got started using Pinterest it was actually for a lifestyle and food blog. In my mind... I write a blog post, I put it on Pinterest, and I should instantly have hundreds of people flocking to my website to read it! In reality, that’s just not how it works and I was definitely a little disappointed... but hey you don’t know what you don’t know right? 

I decided not to give up and found out later, the results were well worth the wait. ✨

It’s not uncommon for people to come to me with the concern of low engagement in the first month of using Pinterest for their business. Pinterest is capable of driving tons of traffic to your website and funneling leads into your business - nearly on autopilot - but what a lot of people don’t realize is success won’t happen overnight. It actually takes 3 - 6 months to start seeing real results on Pinterest when you first get started using the platform. 

When done right, and given a sufficient amount of time, Pinterest can really bring home the bacon 🥓. Don’t let the 3 to 6 months waiting period deter you from the platform. Good things take time. Pinterest is definitely one of those good things with long lasting results! 

What’s your number one question when it comes to using Pinterest for your business? ⬇️
    There’s only two months left in the year! Let’ There’s only two months left in the year! Let’s make the rest of 2020 count! 

Did you know only 8% of people actually stick to the resolutions they make at the beginning of the year? Personally, I think a lot of people (myself included) give up because of overwhelm. We set huge goals for ourselves without breaking them down into actionable manageable steps and our brains say… NOPE 🤯.  

This year I decided to change things up. I started setting small monthly goals for myself and I’ve accomplished so much more than I ever thought possible. If you’re feeling overwhelmed headed into the last couple months of the year, this might help you as well! Choose a few attainable small goals, focus on one thing at a time, and take each project on step by step. 

For the last two months of the year, I’ve decided to dive into the backend of my business and head into 2021 with a bang! 

I’ll be focusing on 2 things: 

1.  My client experience - because although it’s already pretty great 💁🏻‍♀️ there’s always room for improvement and my clients deserve the absolute best! I’m talking the Pinterest management equivalent to a stay at a luxury beach front resort. mmhmm fancy! 

2. Project management organization - So I can work more efficiently and get more done in my day to day life. The more efficient I can be, the more clients I can take on, and the more impact I will have helping all you badass biz owners up level your business with Pinterest! 💃

Between client work, these two projects, AND the holidays I think I’ll be kept verrry busy but I’m so so excited to take on the work, step by step, and knock out these goals before 2020 is over! 

What do you want to accomplish in the 2020 home stretch? I’d love to hear about it! Comment below ⬇️
    Before we get the ball rolling I want to debunk on Before we get the ball rolling I want to debunk one of the biggest Pinterest myths of all time: "Pinterest is just a place where women go to find recipes, home decor, and fashion." This is just simply not true. 

For the past 10 years, I’ve been using Pinterest to plan out my entire life and there are over 400 million people on Pinterest doing the same thing - searching for all sorts of things from parenting, to online business, to fitness, to finances, to you name it. If you dream it up, it’s probably on Pinterest.

So let's get to what really matters, is Pinterest right for your business? Here's a few things you can do to find out.

📌 Do a simple search. Think about what you do, what you sell, what you blog about and type those keywords into the search bar on Pinterest. Do you see similar topics or products to what you do or sell in the results? If you find pins, boards, and other profiles similar to your business - there is a market for you on Pinterest.

📌 Ask your audience. Email your list, post in a Facebook group, do an Instagram poll. Do they use Pinterest? If your current audience is on Pinterest, odds are a lot more people just like them are using Pinterest as well. 

📌 If you have a website, check out your Google analytics. Go to Acquisition ⇒ All Traffic ⇒ Source/Medium ⇒ Enter "Pinterest" in the search bar. Are you already getting traffic from Pinterest to your website? Oooo girl, there's so much potential there! That means your audience is saving your content onto Pinterest themselves.

Side note: Did you know you can also use Pinterest to drive traffic to your Instagram, Youtube, Facebook and Etsy shops? If you don't have a website, it doesn't mean that Pinterest Isn't for you.

👍🏻 If you answered yes to even just one of these questions, it’s definitely worth considering investing some of your time into Pinterest marketing! 

👎🏻 If you answered NO to ALL 3 questions. Pinterest marketing is not for you. It would be a smart move to invest your time elsewhere. 

So, What do you think? Is Pinterest right for your business? I'd love to hear your thoughts ⬇️
    This picture was taken after a perfect day at the This picture was taken after a perfect day at the Los Angeles Flower Market 🌻 (aka my happy place) That day I brought home the cutest little pink succulent. I have to say, I regret now not taking a picture of the pretty little plant when I got it, cause well, today it’s rather grim. You see… I killed it. Killed it dead (oops!) 

Wondering how on earth I killed what is considered an unkillable plant? Because I treated it like all my other plants. It’s a plant right? Plants need water but succulents are different, if they get too much water, it will drown and result in a very very dead plant… 

Same goes for social platforms. If you’re using the same strategies and techniques you learned for Instagram or Facebook on Pinterest, it's not going to work for you. Why? Because Pinterest is different. People don’t behave in the same way on Pinterest as they do on other platforms. 

Instagram and Facebook are places for you to nurture your audience, Pinterest is a place for people to discover you. It’s the very tip top of the funnel. So if you want to be successful on Pinterest, you have to create a strategy that’s Pinterest specific.

This includes the strategies used to get people off of Pinterest and onto your content, as well as the strategies used behind the content itself to convert those people into clients or customers. 

If you’re reading this thinking, oh shit, I think I totally killed Pinterest like you killed your beloved succulent, I assure you, you’re not alone. The best part, it’s totally revivable! So if you’ve taken a shot at Pinterest in the past, I encourage you to get back out there and try again! 

It will be different this time. This time you have me on your side already cheering you on and ready to help you along the way! 💕

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